Reading About Creative Bussiness Communications
Communication lies at the heart of any business. In fact I would even go so far as to say that without communication there can be no business. This did not mean believing they were stupid (something business people often wrongly assume about those who read their communications) but that they just knew nothing about what I was trying to get across. Believe me if it is possible to misunderstand something then people will.
You should never write as though you were having a conversation. When you have a conversation it usually means that part of the message is assumed. You should be conversational (e.g. write using the kind of words you might use if you were having a conversation) but not as though you were having a conversation. Writing is far more complex than this.
A little while ago I was involved in a project where we had to redevelop part of a web site. I had assumed from the beginning that we were working on one part of the site (the part I thought needed the most work) but the person employing me thought it was another part of the site. This continued for about two weeks. This is not an uncommon problem in business.
The real trick is to write in such a way that you communicate your message without overdoing the detail. This is a problem about 90% of web site suffer with. Many entrepreneurs and leaders will admit that some information needs to be available on a need to know basis to prevent that information from slipping into the hands of the media, competition or enemy. Any communication expert who studies business communication will tell you that such things need to be handled very carefully to keep employees and team members fully engaged.
Is it true that not everyone can be trusted with information? Many people would agree, some would go so far as to say that humans cannot be trusted with information, but why? For instance, many folks have a lot of knowledge, experience, observations, insight and original thoughts.
But, like water it does flow, information, like living organisms want to be free. Sometimes, even the folks who have the information do not even trust themselves with the information they have because it’s too easy to make a mistake. As the saying goes; lose lips sink ships.
There is little doubt that the business world locally, nationally and globally has been forever changed by the information age. The future of communication will show us more of the same, just as “The Road Ahead” predicted over a decade ago. But, what will these new technologies be that increase business communication speed of transmission and bandwidth be like? Remember it was not long ago you were chugging along on your dial-up access on your 286 IBM Clone computer and you were quite amazed at its abilities when it first came out.
Soon, we will have super small devices that operate by voice and eventually by thought. So, I guess the question you should be asking since all this is coming fast is; Have you considered how you will use this technology to do all you do better in your business? Well, think about it for a second, you can collaborate on designs. You will be able to see a miniature of whoever you are talking too, watch the body language and get a much better feel for the conversation.
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