How To Become Known To Your Joint Venture Partners and Mentors
Building relationships with joint venture partners/mentors is very important if you want to learn from high, world-class mentors. Within this article I will discuss how you can develop these relationships very inexpensively – actually at zero cost.
Firstly, this is the clincher. Make sure you write it down in capital letters in bright red marker. Participate. That is the word you have to write down. When given the opportunity, participate.
I could have been a fly on the wall when I first started, nobody knew who I was. It was at the John Childers’ Million Dollar Speaker Training where John taught me a key lesson in business. He said, “It’s not what you know or who you know. It’s who knows you.”
Get yourself known, that is what I’m trying to point out. You really have to take advantage of all the opportunities to ‘participate’ that your mentors and possible future joint venture partners will give you.
Here’s an example. When they ask for feedback on various projects, or they have questions for their E-mail list, or something of that nature, give feedback. Ask questions. Provide insights. Participate in that whole experience. The more you participate, the more they get to know you. That’s very crucial.
This is another one, and so many people underestimate this: Provide testimonials. And I’m not talking about “normal” testimonials either. I’m saying make these testimonials the best testimonials you have ever given, and then send them a picture that they can use.
Even if they don’t ask for one, give it. So many times I’ve done this and it ended up on their website, even though they never asked me for one! Alex Mandossian taught me this strategy.
When I first got started in this business, every single website I seemed to go to, Alex Mandossian was there giving a testimonial. Do you know how effective that strategy was for him?
It was only later talking to him I found out that by putting up testimonials on other people’s websites he was getting all kinda of leads and business to his own website. This example should show that you really have to learn how to give good testimonials and give them even when they aren’t being asked for.
You have to give testimonials that are specific and relevant to the material you are talking about.
A quick example of a good testimonial could be heard from a gentleman who was one of the winners of a testimonials contest for a recent teleseminar of mine. What was so good about it was that he made sure he included his name, where he was calling from and gave a specific benefit that he received from the teleseminar.
When you give good testimonials it will get posted on people’s websites and when you send a picture along with it, it is likely they will also include your website link. By having your information on other people’s websites it will help you generate traffic, which will only benefit your business.
Two, it also helps build the relationship with your mentors/future joint venture partners.
Another strategy is to participate in forums. A lot of people have their own forum or there is all different kinds of forums online on just about every topic.
Whatever market you’re in, find forums that you can participate in and provide as much content, tips and resources as you can. The point is to get yourself known.
Reading people’s newsletters and scouring them for important personal insights and details is another thing I want you to do.
Here’s some things you should constantly look for. Any birthdays, whether it be the specific person who writes the newsletter or their wife, husband or even their kids. Look for birth dates and then send them cards or a happy birthday E-mail, or perhaps even an audio postcards.
Use these important dates to build up your relationship with them. Any dates from their anniversary to product launch dates are all things you should be looking for and making a note of.
Always look to offer help to your mentors or future joint venture partners. You wouldn’t believe the response that you will get when you ask somebody if there’s anything that you can do to help them in their business.
For example, if you know they have a big even for their business, like a seminar or product launch, you could offer to help specifically with that. By doing this they will know that you’ve been paying attention to their business. Also, you’ll surprise them with your offer and you will stand out from the crowd for doing so.
What I’ve done in the past is I’ve sent information to my mentors that I thought would be of value to them. It is just another way to develop good relationships with these people. The tips and strategies I’m talking about are not difficult to do, but people rarely do them.
Whatever you find that makes you think they could use, send it to them. I’ve sent articles that I thought they could use, newspaper clippings. Off-line and on-line tools is another thing I look for. Any web links that would help their business. All I do once I find something is shoot them an email saying, “Hey, I think this might be of value to you.”
However, when you send links NEVER include any affiliate links or anything like that. Just sending them information that would be of value to them.
Your focus is on building a relationship and providing value – not making a quick buck. They’ll see right through that and you’ll ruin any chance of a long-term relationship.
Those are all strategies that I’ve used and then I leverage those efforts in to all kinds of great relationships with all my mentors, and future joint venture partners. It’s resulted in all kinds of projects with all these people. It’s just amazing what will happen when you focus on building a foundation with all of these individuals.
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