Effectively Use Your eBook and Its Resell Rights as Free Bonuses
July 30, 2008
You can use your eBook for much more than just a stand-alone product. One of the possibilities is using it as a free bonus to accompany one of your products or services. When your selling an affiliate product you could use your eBook as a bonus to the package.
When you use bonuses it can act as a major incentive for people to purchase certain products or services. Loading on bonuses will only increase this incentive as market research has proven. Some people, in fact, just buy a particular product just for the bonuses that are included.
By creating an eBook, you are not only creating another product but a valuable bonus that you can now include in a variety of packages. When building your packages you should always be asking yourself how you can add value to that package. Adding an eBook is one step in the right direction because that eBook has established value attached to it, so by adding it as a bonus, your package just increases in its perceived value.
That value that you add to you package will also help you create the price point. When I am creating a product I look at how much I could sell each individual item to get the price point.
Let me give a quick reasoning for that because there’s so many times I go on a website and I’ll see somebody offering a product, and they’ve got all these bonuses, then they just slap a value on there like $297 for this particular bonus.
I’m sitting there thinking, “I would never pay $297 just for that bonus.” That’s the way I want you to think. I want you to think: How much would I pay just for this bonus by itself, nothing else? Because whatever that value is, that is the true value of that bonus. Not by what you slap a value on there on a website. That doesn’t establish value.
Make sure that the price you put for that particular bonus is what the market would actually pay for it and not just what you would hope they would. This is very important because when people come to your website they will calculate how much they would pay for it, so then your package looses tremendous value in their eyes if your prices are off.
When you create an eBook you can still include it with your other products and services as a valuable bonus.
To make this bonus even more valuable for your costumers, you can take it another step forward and include the resell rights to your eBook.
Another example, related to me, just because I know my business so well. I talk on the topic of creativity. I would be interested in possibly purchasing the resell rights, or the reprint rights, of someone else who has products on creativity.
Take a second and think about why I might be interested in that? Bluntly putting it, it will save me a ton of time. He or she may have created great content that I would be able to use that is related to the topic I talk about. Why would I go through the trouble of doing it myself when I could partner up and create a win-win situation for both of us.
This gives them a chance to leverage their material, and I am able to use the content. You too can use this same principle for your business.
Other businesses and services are going to be interested in the content of your eBook for their particular customer base or email list.
Just like that you have now created a platform to offer the reprint or resell rights as a bonus to those people who are interested in providing or selling your eBook to their customers.
This just continues to add onto the value of the bonus.
By following these steps you now have the ability to greatly increase the value of a bonus for your own products or even while doing an affiliate promotion.
By exploring your creativity ideas will come to you when you need them the most!