Selecting a trade show booth doesn’t have to be an ordeal
Picking out a portable trade show booth for your company can be a difficult and challenging endeavor. Follow these simple hints and suggestions to make your booth selection process go more smoothly.
When your company participates in a trade show, your trade show booth says more about your corporate image than you might imagine. How you’re represented makes an impact on important people in your industry – the people who make the decisions. It’s important to make the best impression you can but how? You need a professionally designed trade show booth that grabs attention – in a positive way.
But with literally thousands of options, how do you narrow down all the choices and pick the trade show booth that best represents your company? There are three main factors to consider: size, style and price range.
The range of sizes for trade show booths nowadays is incredible! You can get something from as small as 10×10 feet to as grandiose as a hulking 50×50-foot display. You can even get a 30×100-foot trade show booth that simulates actual office space. The type of booth you choose ultimately depends on your business needs, your style and your budget constraints.
The style of your portable trade show booth depends largely on the image you wish to present. Are you looking for a simple backdrop with a few countertops for table-top displays? Or are you in the market for something really elaborate maybe a booth with shelving and partitions and small meeting and display rooms? Overhead banners? Large signage? The style options are practically endless!
Whatever you decide, you have to make sure your trade show booth characterizes your business well – and that it’s approachable. Ensure that your booth adequately represents the company culture, its products and overall goals.
Trade show booths come in all shapes and sizes and that means they come with all size price tags. But, just because you may be on a budget, doesn’t mean you can’t design a nice trade show booth in the $400-500 range.
But, if you’re looking to go really high end, how about custom designing a portable trade show booth with the potential to eat all the others alive? For about $240,000, you can get a custom-made double-deck booth with every imaginable feature. Okay, so maybe you’re not the marketing director for Citigroup or Goldman Sachs. Let’s think a little smaller.
Nicely positioned in the mid range are well-appointed booths that can adequately reflect your company’s corporate image and style, while not permanently entrenching your marketing department’s budget in the red.
Regardless of the size and style of booth you design or select, be sure it appropriately represents your business and your industry. If you choose well, you will have a portable trade show booth you can proudly depend on for many years to come.
When it’s time to shop for a portable trade show booth, look no further than Expo Marketing (www.expomarketing.com). Their idea gallery is filled with every conceivable configuration of trade show booth – and their design pros will work with you to ensure you get the design the works best for you.
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