You Should Be Creating eBooks For Traffic and Lead Generation
A lot of people online are saying that eBooks are no longer worth creating and that you’ll never make any money with them. Well, I’m here today to tell you a few reasons why you need to be creating eBooks to increase your online traffic and to act as a lead generation tool.
Why create eBooks?
One, you will get more visits to your website if you decide to ever give your eBook away.
Secondly, if they are coming to your website they are looking for information you might have. You are already in their mind, so if you have an eBook with the information they are looking for you’re set!
I’ll give you an example of what I mean. About a year ago I was the best mad in my friend’s wedding. The thing is, I had never done this before and knew nothing about being a best man.
To figure out what my duties were I went onto the internet to find any information about what I should be doing. I had to go from website to website and piece together the information together, but if there had been one eBook and outlined the duties and procedures needing to be done to be a best man, I know I would have bought it.
How can I say I actually would have purchased it? Well, in the past I have bought similar eBooks on different topics I was looking for more information on and has outlined the procedure clearly.
There were two reasons why I bought these books, firstly because I was searching for the information. Secondly, the information I was looking for was nicely packaged together in a step by step procedure.
Next, here’s another reason why you should be creating an eBook. You can advertise your products or services within the eBook.
Just think of your products acting like a funnel, the marketing funnel. Your eBooks are used as products at the top of the funnel. As you make your way down the funnel the products increase in price.
In order to make your costumers more likely to purchase your higher-priced items, you can use your eBooks as a tool to build your trust with them and demonstrate the level of valuable information you provide.
People buy products from people who they know, like, and trust, and who they see a lot of value from by working with them. I want you to think of an eBook as a way to demonstrate the value that you can provide to those people.
By doing that, by creating an introductory product, you then want to introduce your other higher-priced products and services that those people could purchase from you if they want to take that next step.
Your eBook becomes a platform to advertise your other services and products.
I want to put out a disclaimer here because you do not want to be creating an eBook that is just one big sales pitch. You want to make sure that you provide value in that eBook because you’re on the line here. You’re demonstrating what you can do for that client or customer.
Writing these articles, I am doing it right now to you. Of course, I would love it if you all bought my other products and services, came to my seminar, wanted to work closer with me. In order to get to that point I know I have to gain your trust and show you that I can provide valuable information.
Providing articles is one way I like to do that. Within each one I try to cram as much information as I can so that you just can’t wait to read my next article or go purchase some of my products.
You should apply this to your eBooks and take the same philosophy. Pack as much information into your eBooks as possible while mentioning your other products and services. Be careful not to make it one big sales pitch, or people will be won’t want to continue and are less likely to purchase anything else from you.
Using an eBook as a platform for your other products and services as well as driving traffic and making leads are all great reasons why you should be creating eBooks.
Ideas will come to you when you explore the possibilities of creativity!
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