Writing the Greatest Headlines
The headline is unquestionably the most important factor in most advertising.
Likewise-it is also the most singularly important element of any selling message “live or recorded, in person or by phone, audio or video” your company ever uses.
It is the opening sentence or paragraph you use in any sales letter or written communication you ever send out to customers, prospects, suppliers or staff. It’s the first words you or your sales persons utter, when they engage anyone in a sales presentation or one-on-one discussion.
Likewise, the “headline,” or its “equivalent,” are the first phrases you begin your conversation with when a customer or prospect comes in or calls in. It is also the first paragraph you state when producing a commercial or when meeting people at trade show.
The purpose of a headline is to attract your prospect’s ATTENTION. When I say your prospect, I mean that your headline should zero in on precisely whom you want to reach your target market. For example, if you wish to sell to homeowners, put the word “homeowners” in the headline.
The headline should serve as an advertiment for your ad. It should tell the reader immediately and clearly the essence of what you’re trying to say in the body copy. The headline should give the reader a Huge Benefit or Huge Promise. So, create a headline that tells the right people precisely the benefit you’re offering them.
When you write or decide upon your headline-or it’s opening equivalent-you have spent at least 80 cents out of your dollar. Stated differently, 80% of your outcome-four fifths of your result… all but 20% of the success of your selling effort is effected negatively or positively by how and what you communicate in the beginning.
A revised headline can make a 20 times improvement in response or acceptance by your prospect customer. Every headline or opening statement should appeal to the prospect’s or reader’s or listener’s self-interest. It has to promise him or her a desirable, powerful and appealing benefit. It is best to include “news” value or “educational” value into the headline also.
You may Download a Free copy of the “100 Greatest Headlines Ever Writen” at Jay Abraham – www.JayAbrahamSystem.com and learn how you can use these headlines to improve your copywriting and maximize your sales conversions.
You can learn more about Jay Abraham the super consultant that charges $5000 an hour whom consulted the famous Anthony Robbins at website Jay Abraham Business
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