What do you think of customers being drawn to you like a Magnet?
One of the top business, sales, and marketing experts on earth is Mr. Dan Kennedy. Dan has won international recognition as a “millionaire-maker,” helping people in dozens of different businesses turn their ideas into fortunes.
Entrepreneur Magazine says that Dan Kennedy has “at least 101 moneymaking ideas for any business owner.” ‘Millionaire-Maker’ Dan Kennedy moves with remarkable ease from one very different field to another, working with clients in 62 different businesses, industries and professions, earning as much as $250,000.00 in a single month providing unusual direct-response advertising and direct marketing advice, strategy, copywriting and marketing materials, video production and infomercials, and profit improvement systems.
Kennedy works with small businesses and huge corporations. A small operation littered with debt and failed advertising will turn to Dan’s instruction. Less than two years later, the business has zero debt and a home-based mail-order business generating over $200,000 a month with insanely high profit margins.
Or, there’s the now-giant Guthy-Renker Corporation, famous for its celebrity infomercials with Victoria Principal and Vanna White, and its Tony Robbins infomercials. Guthy-Renker is a 200-million dollar+ a year business now, and Dan’s been a key member of their brain trust since their very first infomercial (Think And Grow Rich). Or there’s U.S. Gold, a company that has twice increased its sales by millions with Dan Kennedy provided marketing breakthroughs. And the list goes on and on and on.
In the case of my business, Dan brought it to good health with one easy principle I wasn’t applying. I think it is a principle ignored by many businesses. It is the principle of total customer value. Basically, the crucial skill of having relationships with existing customers is an essential profit center. He sees it as even more vital than how well a business is attracting new customers.
We turned our whole business around by focusing greater attention and energy to providing excellent customer service. One of the skills that goes with this focus is handling customer complaints. Learning how to handle customer difficulties in a way that grows the customer’s loyalty rather than fractures it.
It is no surprise that customers can complain about any number of things. It could be the product, prices, or your service. Also, even when all those things are excellent, some customers just find things to gripe about. Whatever happens, avoid the temptation to simply ignore them. Instead own up to the problem and calm the situation by:
Thanking them. Often the customer will express themselves impolitely. Start by thanking them regardless. None of this is personal. Stay calm and composed.
Begin your response with: “Let me see if I comprehend you absolutely.” Then restate the person’s complaint back to them. What this accomplishes is vitally important. First of all, it gives the customer a chance to cool down. It also shows the client that you’re truly listening and are serious about their concerns.
Finding at least one thing in their complaint that you can agree with. Regardless of how unfounded their complaint is in your mind, you should pick out one major point that you can agree with. Then, build your rebuttal on that point. For instance: “Well, Mr. Harris, I have the ability to certainly understand you being upset about delivery being late. I will personally make sure that it doesn’t happen again. Now, about your other concerns…” This lets them know that you’re not defensive about the situation, and you would rather help solve their problem than make excuses.
Solving the problem. The only reason a client picks a fight in the first place is to let you know that they’ve a problem. It’s your job to play along and solve that problem. Remember, this is your opportunity to turn a negative situation into a positive one and actually gain your client’s loyalty.
I’ve no doubt that these lessons saved my business. Refocusing and staying locked on the concept of total customer value can, by itself, turn your entire business around. It can go from dull and pain inducing to exciting and profitable. Dan’s “Magnetic Marketing” is loaded with these sorts of techniques. Easy, inexpensive if not free, and having a swift noticeable impact on profits.
Dan backs up Magnetic Marketing with a full year’s money back guarantee. Anytime you want to send it back, there will be no hassles, just a full refund. I think that many times, the student really has to be ready for the right teacher appears. With a new business, with limited money to lose, missteps or wrong trails can destroy you before you even begin. If you are already going, but just haven’t solved the riddle of how to market for massive money profits, you might be ready for Dan Kennedy and the magic of Magnetic Marketing. It could make all the difference and you have nothing at all to lose.
I am not a fan of trying to be a pioneer in a field where there’s so much saturation of information and strategies. It only leave me shot up and full of arrows. When I picked the right teacher, the one who makes people money again and again, my fortunes turned. It completely pays to halt guessing and to simply copy the way people are making money.
One of the top business, sales, and marketing experts on earth is Mr. Dan Kennedy. Dan has won international recognition as a \"millionaire-maker,\" helping people in dozens of different businesses turn their ideas into fortunes....
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