Top Seven Insider SEO Tricks to Boost Your Website Rankings
Many people in the internet marketing world got a rude awakening one day when the Google Slap came around, myself included!. They introduced a new parameter into their Adwords algorithum which measures the “quality” of the site that you want to buy clicks for. If the quality is considered too low they increase the cost of the clicks. In the same way Google had earlier cleaned out the doorway type pages from the organic search results, removing that source of cheap traffic as well.
For those still in the dark, Google introduced a new quality metric in their PPC system which also takes into account the “quality” of your website that you want to advertise. If they think about it not good enough the costs of clicks is increased, in some cases to ridiculous figures like $5 or $10 a click!
The 3 massive search engines, Google, Yahoo and MSN account for about 80-95% of the search traffic, so if you want more free organic search engine traffic focus on these. After the Google slap many marketers began to refocus their SEO efforts as they could not afford to pay the high PPC costs.
If you’ve been neglecting your website over the last few years while you tried PPC now would be a good time to give it a SEO makeover. Most websites can be improved with some simple changes, here are some easily repairs to common problems:
1. If you have copied and pasted content from other websites onto your own you’ll likely have a huge duplicate content problem. The search engines, particularly Google, hate duplicate content and it can get your site banned or at least de-indexed from the search listings. If your pages are in the Google supplemental index then this could easily be the cause of it. The fix is to remove the content and replace it with some original content of your own writing.
2. This is the other side of the coin to point one above; the search engines love original content. Write some original content for your website; I don’t care how you do it, just do it! Hire some students, ask a relative, pay your kids, subcontract a free lancer or even do it yourself because it will be worth it. Try and write at least 700 words on each page and use good descriptive keywords relevant to your business.
3. Remove all those non paying affiliate links that have never made you a penny in years, the search engines hate them and they make your site look cheap. As well as that they’re probably bleeding valuable page rank from your site unless you’re using the nofollow parameter, see point 6 below.
4. Don’t link to your site map, contact us, privacy policy, disclosures pages etc from each page on your site, just link from the home page. Firstly it isn’t necessary, if someone wants that info they will look 1st at the home page, secondly all those links will degrade your internal link reputation for your money keywords and this is not good for SEO. These pages will also bleed page rank away from the important pages in your site which you want to rank for.
5. Two of the most important parts of each page is the title and description, and each page should have very special ones. This is very important for SEO and will improve your rankings. Many webmasters either make the mistake or just forget to fix them when creating new pages. Task yourself with checking each page in your site and take a little time to write new titles and descriptions, the search engines will love it.
6. Make use of the nofollow tag in links that connect your non money pages to your money pages. Pages like the privacy policy, contact us etc should be linked using this parameter. It will stop page rank from being wasted, it can also be used in affiliate links. See below for details:
Modify it to this by inserting rel=”nofollow” as shown below in the link
7. Back links to your site is still the number one factor in determining your search engine position. The ideal way to reach this is by submitting well written and original articles to the top article directories. The article should be between 575 and 800 words in lenght and contain a resource box linking to your website. Alter your articles as much as possible when submitting to different directories to avoid duplicate content issues.
How do I do it?...
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