The Reality of Link Building
In their effort to create valid and relevant search results, Google’s complicated algorithm is ever changing. The key to ensuring that your site shows up at all in search, and particularly high enough to get some traffic, is factoring in the importance of inbound links. It is impossible to say exactly how many links you need, what kind of links, or why some links seem to work more than others. But with experience and research, you can learn how to work towards that perfect mix of links that will signal to the search engine spiders that your site is indeed worthy of the Top 10.
But first to point out the obvious, without a decent, valuable site, your link building will be wasted. Search engines try and mostly do reward sites that are relevant to search terms, useful to visitors. So gaming the system without trying to truly have a worthwhile site will not work. It may work for a short time, but for longevity, you are still wise to focus on what the visitor wants and needs.
That said, you still have to do a ton of work that you would not normally do for visitors only, if you want to rank for your words. It is just not possible to build a site just for visitors and expect to rank. MAYBE if you have 4 years, MAYBE if the nature of your business coincidentally is one that demands new content naturally for visitors, MAYBE if you are such a huge authority in your field, if your field happens to be something worth linking to, MAYBE then you can just randomly and naturally build up enough inbound links to rank high enough to turn a profit. But what if you sell socks? I mean, how much content can you possibly ‘naturally’ put on your site about socks? Is it really helping your visitor? And how many websites in the world are just dying to link to your fabulously well written valuable articles (1-2 new ones a month, right?) about socks, choosing a color, knee socks vs. crew, etc. It is all just fluff, and this is what the search engines want (expect) us to do.
The fact is that you will have to plan a link building campaign. It should include link baiting such as writing amazing content whether your visitors need it or not, authority valuable articles, doing article submissions and press release and social media marketing. These are typically your smaller links and smaller votes. But you will also have to find some high value links, from high PR sites, or other authority sites such as EDU or GOV sites. And further, the fact is that most of the high ranking sites are buying some of these links, it’s just the way it is.
Link campaign tips: Keep it well rounded. Work towards a mix of high PR links and lots of smaller ones, even PR below yours. Shoot for links in content whenever possible, they are still absolutely the best. Keep the timing natural, you do not want tons of links showing up at one time, it is unnatural. Use a variety with your anchor text, do not overoptimize for one keyword. And point the anchor text to the complementary internal page, not just the homepage.
And how to get all of this done? It is daunting, and the only way to do it right is to spend an enormous amount of time on it. This is why companies are hiring these things out, and focusing on designing their site for their visitor, letting the SEO worry about the rest.
Online businesses can benefit from one way link building services. You constantly need to be looking for new ways to stay on the top with online business. The online market out there is big and competitive. Like you, other websites...
6 Most Effective And Popular Link Building ToolsIf you don\'t know about link building tools, you are still unprepared for the web world. Remember, for your site to reach the top position in the search results of Google, you need to have strong link building. And for...
SEO Meets Marketing: Link Building, Is It For You?The internet grows exponentially with every minute. Many businesses wanting to engage in the advertising wars played out online are hoping to win over a large portion of their target market. In the process, our goal is to work out...
Pros and Cons of Link ExchangesLink exchanges can be a viable way to promote your online business. Whether you are just starting out with your first website, or an experienced webmaster, if you haven\'t tried link exchanges, you may want to consider it. Exchanges are...
How To Build Link Popularity ImmediatelyOne of the important factors with getting the most web traffic is to start building your link popularity today. The search engines find that websites with more links pointing to them are more favored and thus receive more traffic. So...