Six Insights Into The Cardiac Rehabilitation Target Market
If you are a health care professional wanting to determine the primary cardiac rehabilitation target market, then answer the following six questions.
Cardiac Rehabilitation Target Market 1 – What Is Their Gender and Age?
The cardiac rehabilitation target market is primarily mid-life men. Men still have more heart disease than women, and middle age men are more likely to live to need cardiac rehabilitation than older men.
Cardiac Rehabilitation Target Market 2 – They Have Neglected Their Health.
Most mid-life men have put everything else before taking care of their health. They don’t take the time to exercise. They eat too much and the wrong foods. They avoid getting proper health exams. Many are overweight and/or smokers
Cardiac Rehabilitation Target Market 3 – They Are Workaholics.
These men are Boomers and, as a generation, have been the most workaholic of any generation today. They worked an average of 60 to 90 hours per week. Yet, are now being passed over for promotions. Many feel that their careers are stalled or over. This makes them primary candidates for heart problems.
Cardiac Rehabilitation Target Market 4 – They Are Not Adjusting Well To Mid-Life Changes
Men often don’t take mid-life changes as well as women do. They feel less like men as their sexual appeal and appetite diminish. They lose much of their sense of self as they lose physical strength. This leaves them feeling bad about themselves and adds to their stress levels, making them more prone to develop a heart condition.
Although they’re depressed, they often won’t talk to anyone about their feelings. Instead they take on even more destructive habits. The combination of these habits and their depression, further increases their tendency for developing heart conditions.
Cardiac Rehabilitation Target Market 5 – How Connected Are They To Family?
The ideal way to change a man’s attitudes about health is through family appeals. Realizing the effect that their deaths will have on family members often persuades them to live healthier, and diminishes their odds of a heart condition. Many men, who won’t change for themselves, will sometimes change for their loved ones.
Cardiac Rehabilitation Target Market 6- How Willing Are They To Change?
After a heart event occurs, some men wake-up to their destructive behavior and change to healthier behavior. These men improve most with cardiac rehabilitation. But some refuse to change. They won’t commit to cardiac rehabilitation and often die within five years.
For all these reasons, middle-aged men make up the primary cardiac rehabilitation target market. The ones, with the most promise of success in rehabilitation are the ones that develop a strong desire to live and are willing to learn and practice a healthier life style.
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