Should Rent or Purchase your next trade show displays?
In today’s economy we have seen an increase in all items from Gas cost to trade show exhibiting cost. Price increase is all around us. Exhibiting at trade shows was never cheap. Like all things price always increase. Some trade show exhibitors are now faced with the choice of purchasing an exhibitor or renting one
You can have many choices in renting a booth. The main two that exhibitors are faces with is: 1) Renting a both from the show contractors , which is usually some metal and panel system 2) Renting from some exhibit house which some time rent from a readymade inventory. Both of these ideas are great solutions but the problem with this is that you begin to look just like any other exhibitor on t he trade show floor
Custom trade show display rentals are a great alternative to the standard renting programs. Now there is no need to purchase a high cost custom exhibit booth. You can get a full customized trade show display which is designed specific for your company. Usually this is unique to competitors. There are many advantages to this process. The main one is that you do not own the booth or the responsibility that come with ownership
First, it was the small exhibitors who would take advantage of such program, but now, even the larger and more seasoned exhibitors are renting. Why? Savings on Transportation, Storage cost, Less time-consuming . Overall, a great budget booster. Imagery is one of the main things companies endeavor to uphold, but gradually changes in the industry have shown many participants the advantages of going ?the rental way? without sacrificing company image or quality nor integrity of display booth.
Another aspect of renting a customized trade show booth is that you can purchase fully customized items that are one of a kind. These items may be certain product displays that fit only your product. This helps to fully make your booth unique in every way. The program has been so successful that now exhibitors are opting in for multi-rental programs, where your cost drops on the use of each time you use the rental booth
Multi-renal programs are great programs where the exhibitor attends more that 5 shows for the year. They do not wish to own the any properties. No purchasing of components other that unique items pertaining to your product. The exhibitor commits to use the booth and or program for 5 or more shows or 3 years. The exhibitor pays no storage fees and no refurbishment fees on items in rental package. I do however recommend that you take a close look at the cost as oppose to purchasing. The cost savings may be close, especially if you wish to store and maintain your purchased exhibit booth.
Leasing your next trade show booth can also be a big advantage over pucharsing. When. With interest rates so low today some exhibitors are looking in this direction. The advantage of this program is that your get the exact booth you wish without having to put out a great deal of upfront money. The tax advantages are great on this type of program. I do recommend that you discuss this with your tax consultant for this could hold a great deal of advantages. The exhibitor has to make monthly payments. They are responsible for refurbishments and storage cost
There are many options you can choose in deciding whether to purchase, lease or rent you next trade show display. One may choose to rent for the first time out and see if you like the program. From there they can get a better understanding as to what direction they wish to go in. Here is to your success
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