Sell More Books with Virtual Book Tours -Be a Powerful Promoter

by Rob Metras

Authors have several routes of promotion for their newly published works. They can traipse across the country at the behest of their publisher or distributor visiting book stores and doing book signings or they can leverage the power of the web and the telephone and achieve superior results with less time and cost. This process is called Virtual Book Touring, and it involves using your telephone and conducting a teleseminar form wherever you are. It is truly a one to many exercise compared to the one to one of the traditional book tour.

The virtual book tours or teleseminars grant the story of the author and book to be told to many more people at the time of their choosing, regardless of where they are. It provides a rapid way for new authors to penetrate the niche that they’re writing about with much less time and expense, as compared to old-style book signings.

The principle of the teleseminar grants the listener to hear the authors story, in the authors own words, when and where they can speak on the telephone with an interviewer. The call is recorded and can be played back on a wide variety of different media. The may include podcasts, cd or dvd recordings , or played again and again to different audiences via the teleseminar route.

This methodology has been used by many authors to gain exposure for their books. The recent bestseller by Tim Ferriss,-The 4 Hour Workweek was promoted like this and brought unknown authors from obscurity to the New York Times Bestseller List. Others to use the strategy effectively have included Donald Trump, Jack Canfield,Mark Victor Hansen,and Julie Andrews.

The common link to these authors and their success has been Alex Mandossian who has taught thousands of students. He’s San Francisco based, and provides better marketing training with his Virtual Book Tour Secrets program .

About the Author:
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