Search Engine Optimization Tips For Video (video Seo)
Online video and video search is HOT! You have surely seen all the buzz on the internet about sites like youtube, blinkx, etc… With this, bloggers have been writing posts about how to shoot video, how to upload videos to these sites, etc… However, few have provided information on how to get these videos seen and discovered. Here enters Video SEO.
To have a success in video search engine optimization, you should have knowledge of some key technical aspects involving online video and search.
There is misconception that, keyword research for video content is same as standard organic search or other search verticals. This is not true and moreover, till now there aren’t keyword research tools to determine and measure video search results. Before you begin with your actual video search optimization, put together your keyword list. The list can be based on standard search results; however, they should be supplemented with results from news search engine results pages for more appropriate content. At this early phase of online video revolution, video searches at this point tend to be shorter keywords as opposed to “long tail” searches. More than any other piece of advice, make sure you include the word “video” in your keyword list. Examples – car videos, car video, racing video, automotive videos, etc….
Once you are through with this, next step is to look across the top video search platforms having the highest performance in overall views, ratings, and latency. The only way to measure your success is to view count.
Well, as you know with keyword research, it is an ongoing process. It is important to pay attention to the feedback, comments, and links to existing related videos to find related keyword terms that you may have missed in your original keyword list.
You will want to encourage readers to submit feedback as studies show that users who provide feedback tend to be more active and easier to convert. In other words, those users that provide feedback, typically are more likely to call, email, visit your site, etc…
It is much easier to get your video optimized and seen on search engine results pages when you are choosing a theme that does not already exist in mass. Dont make the mistake of creating videos that repeat videos already out there. Instead, choose fresh ideas and find a “content space” for your theme/keyword.
Studies have shown as well that users who watch videos are less interested in watching videos that are more than a few minutes in length. Try to target your videos to be less than 3 minutes in total length. If you have a very long video, perhaps try to create multiple segments or clips from the video targeting videos with 1-3 minutes in duration.
You can even put the actual branding inside the video, such as text or domain name or specific URL as a graphic in the video. Of course, getting users back to your website or business is one great result for doing video SEO in the first place.
So if you wish to succeed in search engine optimization’s mad frenzy race, video search engine optimization is an incredible new way to get exposure, and you have the opportunity right now, to get in the ground floor.
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