Quickest Way To Write Great Google Ads
You want to write better ads for your AdWords campaigns, right? You want more people who see your ad to click on it and visit your website. This article is going to show you how to write better ads.
The goal of your ad is to promote or pre-sell something on your website. It is not the place to talk about how long you’ve been in business or how great you are.
1.) If you use AdWords to generate sales leads for your business by giving away something for free on your website in exchange for your potential customer’s contact information then your ad copy should clearly promote your free giveaway.
2.) Do you run an ecommerce website selling products online? If you said yes then your ad copy should be specific to the benefits of the product(s) you’re selling. Remember your ad copy is your salesperson in print.
Now we’re going to discuss one of the fastest ways to find out which ads are already performing well on Google. Get our your notepad and right down the main goal of your website (generate sales leads or sell products directly).
Pick a popular keyword or key phrase that’s related to what you’re promoting (write it down).
Next open a web browser and go to Google.com and type in your keyword or key phrase. You’ll see a bunch of tiny text based ads on the top and or right hand side of the search results page. This is the first place you should start to get ideas for how other people are promoting their “offer” for the keyword or key phrase you just typed into Google. Write down the ads that seem to be promoting something similar to what you want to promote (if you can find them).
Let’s take it one step further… Since your main goal is to find the best performing ads for your keyword or key phrase we’re going to use a technique here that gets Google to show us the ads that are getting the best Click Through Ratios (CTR’s, simply put the most number of clicks based on the number of times that ad was displayed for your keyword).
We’re going to add what is called a “wild card” after you desired keyword. Enter you keyword into Google but add it like this (your keyword 7uyr5) Note: take out the parenthesis when you do your search. This will show you the ‘good’ ads. It works because obviously no one is searching with “7uyr5″ after your keyword. Google wants to show the searcher the most relevant ads so they come back with ads that already perform well (higher CTR’s).
Do you see ads on the search results page? Write down the ads that appear to be promoting something similar to what you want to promote. These ads will give you a good starting point for writing your own ads.
This technique is the fastest way to get good ad copy ideas for writing your own ads. Try several of your keywords with this technique and you should start to get some great ideas for your ad copy.
I hope that you found this article useful and that you’ll get some great ideas for your own ad copy.
Conclusion: Keep in mind that your ad copy is your salesperson in print. If you have a clear benefit packed offer in your ads with a direct call to action your ads will perform well.
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