Psychological Hot Buttons That Make People Buy
The prospects in your market all harbor secret desires.
Keep in mind that people are always interested, first and foremost, in the things they desire and want. Knowing what those desires and wants are puts you in a position to…
Get Them To Purchase
So, as the dynamic duo Hans and Franz of “Saturday Night Live” used to say… “Hear me now and listen later.” Because you’re about to learn how to connect with each and each person who is ever prone to become your customer.
The number one thing to keep in mind is that consumers are fearful. They are afraid of being taken advantage of and ripped off. So they take your claims with many a grain of salt. If you know what I mean.
Their skepticism runs deep. Surveys completed by actual buyers indicate that those buyers didn’t believe any of the claims made. Of course, they purchased anyway. The point is consumers don’t want to lose money. Because they are…
Clutching Their Money Close To The Vest
For this reason, you must make them feel comfortable. Like so…
Always include your physical snail mail address, telephone number and full name on your website. Prove that you are a real person. Not some scam artist behind the Internet curtain.
Next…
Consumers want great bargains. They want to find and take advantage of the best price… ideal value… etc.
Let Prospects Know They Could Miss Out If They Don’t Move Fast
To get the greatest response, build urgency into your ad. Whenever possible have a deadline when the sale ends.
Let’s see, what else?
Oh yeah, people in general want to prove they’re better than others. They want people to look up to them and be in awe. It’s true. This feeling of superiority goes beyond mere vanity. For the most part, we are all insecure and want an elevated status in the eyes of others. Especially friends, family and co-workers.
These are some of the most powerful secret desires of your prospects. Structure your sales messages in a way that: (1) melts away fear of making the purchase… (2) builds fear or loss of a good deal… and… (3) plays to the egos of your prospects.
Your sales numbers will skyrocket if you do these things.
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