Piggy Back on Your Competitions Products By Using Your eBooks
Have you ever thought about using your eBook to cross-promote it as a free bonus with your competitor’s products? This is one great reason why you should be creating eBooks.
Now, I know some of you may be thinking to yourself, ‘What is he talking about?’It may sound a bit weird at first, but I mean exactly that. Approach people who are selling competitive products by asking them if they would like to add to their current package.
Adding value to current products or services it what every good business person is looking to do. You are giving them the opportunity to do just that in a very, very easy way.
You may be thinking, well what is in it for you? This will allow you to cross-promote your products or services.
This can be easily done. You can gain new customers by talking about your own products and services within the pages of the eBook, right?
One thing you do have to make sure you don’t do is make your whole eBook one big promotion about your service or product. If you do this it is doubtful that your competition will want to bundle it one, and secondly no one will take you seriously.
Integrating cross promotion into your eBook without making it come off too dominant is one of the strategies I teach people when going through the mechanics of creating your very first eBook. You want to make sure you are not making it sound like one big sales pitch, yet you can still have the benefits of informing them about your products and services. This is something you should be constantly thinking about.
You want to make sure that your first and primary focus is giving quality information. Doing that is a sales tactic all on its own. People will learn to know, like and trust you on their own. Of course, it doesn’t hurt to throw a few links and information about your products though! 
This is something you need to be thinking about all the time. Ask yourself how you can give your competitors your eBook, which will hit the same target market that you work within. You will be giving their costumers valuable information, but will be generating leads yourself through the information about yourself and products within the eBook.
Cross-promotion is just one strategy on how you can use your eBook. Next time you are creating one, start thinking about other way you can use it.
Ideas will come to you when you explore the possibilities of creativity!
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