Original Marketing Ideas For Your Tanning Salon
There’s no argument that tanning is getting ready to be a top priority for many people. It always is this time of year. However, there are plenty of salons where they have the ability to go to get the services they’re interested in. Advertising your business is important, but the way in which you do it needs to set it apart from the rest of them.
Think about the various ways in which you offer services that exceed customer’s expectations. Do you have a policy where they won’t have to wait for a tanning area for their appointment? Do you offer services such as pedicures and facials in addition to tanning? Make sure all of your customers are aware of all the great things you have to offer them.
You’re likely very proud of your tanning salon so make sure that’s reflected in your advertising. Tell them what you have as far as how many tanning areas and what types they are. Let them know you offer a full line of quality tanning products that they have the ability to offer. Also let them know that you offer eye protection and very clean tanning areas. All of these things are great angles for marketing your tanning salon.
It is important that your tanning salon offers them the convenience that they are looking for. One way you can do this is by offering extended hours during the busy times of the year. Not everyone can get into a tanning salon between the hours of 8 am and 5 pm. You’ll be losing a great deal of customers if you don’t open your doors sooner and stay open later than that.
You may find you’ve to hire extra staff to cover the longer days of service but it will be very worth it. Yet this can often be students who are looking for part time work. Hire some for the morning and some for the afternoon and into evening so you’ve it all covered.
This type of extending hours of service will also help to cut down too many people trying to get an appointment at the same time. If you offer early morning tanning sessions as well as evening ones, not everyone will have to try to get in on their lunch hour. Overall this is going to make the process go much smoother for you, the staff, and of course your valued customers.
This type of marketing needs to be more personal though. In fact, you should begin it by telling them how much you appreciate them being a customer. Let them know you would really enjoy it if they start coming in again to tan. As an added incentive you can offer them a discount for a limited period of time. Keep in mind they have other advertisements they’re exposed to for tanning so give them a push to come your direction.
You might feel that you’re advertising for your tanning salon so all is well. Yet you need to really stop to evaluate if the way in which you market it is effective or not. You definitely want to do all you can to retain previous customers. You also want to work to encourage first time customers to become regular faces you see around your tanning salon.
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