marketing for real estate investors
Marketing for Real Estate Investors: 4 Marketing Tips to Put Your Real Estate Business on Steroids Many real estate investors simply don’t pay enough attention to their marketing. You don’t have to have a massive budget to start a marketing plan. But if you don’t market, it will definitely cost you money. Here Are My Top 4 Marketing Strategies to Create 6-Figure Income Real Estate Investing Businesses in 6 Months: 1. Direct mail campaign – A mail campaign is one of the best ways to market your real estate investing business. And, it’s very simple and cost effective. Besides the cost of acquiring the names, you will only have to pay for duplicates, envelopes and stamps. Here are a few things to remember when starting a mail campaign: When starting a mailing campaign, consistency is key. It takes several exposures (at least 3-5) before your prospects begin feeling comfortable with the thought of doing business with you. This means that you can’t send out one mailing and expect to get a response. You will need to send out at least seven mailings, spaced seven to fourteen days apart. Send both postcards and letters as part of your mailing sequence. Envelopes should always be hand-addressed. Those that have pre-printed labels don’t get opened as frequently. Always begin your mailing off with a headline that benefits the customer. Let them know what you can do for them. For example: “End your house worries this day.” or “Sell your home for Fast Cash.” 2. Newspaper Ads — This is a more high-priced way of marketing, but when done correctly and consistently, you can get you a lot of bang for your buck. Newspaper ads can give you a lot of exposure, whether you’re using them to purchase or sell. The bigger the circulation, the higher the advertising cost; but more people will see your advertisement. Here are some things to remember when running ads: Don’t be too wordy. Typically, you will pay for your ad by the word or by the line. You don’t need to write a novel to get your point across. Write succinctly and you will spend less money and get a superior response to your ads. Don’t over-abbreviate. Some people try too hard to abbreviate the words in their ad that the reader almost needs a translator to read them. You want people to be able to read your ad quickly and comprehend what they have read. Weekends give you the biggest bang for your buck. Most newspapers offer advertising specials encompassing the weekends. And more people have weekend subscriptions than daily subscriptions. 3. Website – Your website is an awesome tool that’ll create an air of legitimacy and credibility for you right off the bat. Of course, your website should look professional and well-maintained. Here are some things to remember when marketing your real estate investing business with a website: You can use your website whether you are buying or selling. If you are doing both, I recommend having two separate websites. Present information clearly. Your site should be easy to read and should not have too much information on one page. This can get confusing. Remember with your website, less is more. If you are selling, put photos of your houses. The more information that you provide for people to look at independently, the more sales you’ll make. Make it simple for your prospects to contact you. If people are visiting your website, they are interested in the services you offer. Because people tend to be impulsive, you want to make sure they’ve a way to contact you immediately. 4. E-mail Blasts — This technique is typically used when selling properties. It is very effective, whether you are selling to homeowners, investors or people looking to rent. Simply put, you gather their e-mail addresses and whenever you’ve a new property available, you send an e-mail to your list to let them know. Here are a few things to keep in minding when sending an e-mail blast: Don’t send unsolicited e-mails. If the person has not signed up for your e-mail list or asked you to e-mail them, don’t do it. This is called spamming and World wide web service providers take it very seriously. When sending out a mass e-mail, put all e-mail addresses in the BCC field. Before sending a lot of e-mails, look into an e-mailing program. I advocate one that grants you to send both text and HTML e-mails. There are some now that also offer shopping carts and merchant accounts that’ll grant you to take deposits and earnest money online. It is important to include as much specific information about the property in the e-mail as possible. In fact, try to include a picture. This will allow your potential clients to view the home before they speak with you. In fact, by the time you talk to them, they might be ready to move forward. Of course, there are several more ways to market your real estate business. But, I advocate you begin with these four methods first. See what works for you. The more methods you implement, the more successful you will be. Follow these high powered marketing tips and you’ll create a six-figure income real estate investing business in just six months. About the Author: Real Estate Investing Expert Charles Petty and his wife have been involved in over 700 real estate transactions in the last 9 years and are the creators of the Ultimate Turn Key Real Estate Investing Systems. For a FREE Special Report on how you too can make$10,000 in 30 days and Six Figures in Six Months buying and selling Properties across the USA & abroad go to http://www.RealEstateInvestingProfits.com
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