Making Your Money Maker Turn Into a Profit Empire

by Stu McLaren

Using real life examples from myself and others I am going to talk to you about what the difference is between a money maker and a profit empire.

Armand Morin, who is famous for his company Generator Software is a great example to start with. Under the Generator Softward banner Armand has launched a variety of products.

A money maker for Armand Morin would have been E-book Generator. If he’d just stopped after E-book Generator and didn’t create any more Generator products, that would have been his money maker.

Everday more people purchase the E-book Generator online, creating a continuous stream of income. That is what a money maker is.

Instead of sticking with his money maker, Armand took it to the next level. He starting spinning off ideas from the Generator idea and starting to create multiple products to being his profit empire.

Now he has tons of products. He has E-book Generator, E-cover Generator, Sales Letter Generator, Opt-In Generator, Audio Generator, Instant Video Generator, Directory Generator. There’s tons and tons of Generator products.

The difference is he did not stop at a money maker. He expanded and let his imagination go to generate and create all kinds of new products that would intertwine with each other.

In fact, I had a great conversation with him awhile ago, and we were talking about this. He said when he comes up with a new product idea, he does not launch it until he has developed three or four complimentary products that go along with the initial idea.

Instead of using that one initial idea, by combing it with similar products they can get a higher price point. This is building a profit empire, rather than a money maker.

They look for three or four ideas that they can put altogether, instead of just launching one.

Most information marketers just stop at their one great idea. For you to turn your money maker into a profit empire I recommend you do as Armand does when you are generating new ideas, products or services.

My time I spent working with John Childers is another good example of this. During John’s training he teachers speakers how to sell their products from the front of the room. By doing so, he also teaches how to create all kinds of products to be able to sell.

Where high-level marketers and average marketers differentiate themselves is if they focus on only selling the one package they create. High-level marketers will go beyond this and with every effort they put forth they ask themselves, “How could I turn this into another product?”

Recently when I was a best man in a wedding I put this principle, that John Childers taught me, into practice.

When my friend asked me to be his best man, I really didn’t know what I was supposed to do, say or what it was really involved. All my friends are starting to get married and this concept was completely new to me.

So where did I go to find out what to do as a best man? I hopped online.

Although the information was easily accessible, it still took me hours to piece everything together because it was scattered on various websites. It literally took me close to six hours to complete my research. This was a good friend of mine, I wanted to be the best, best man I could be.

During this time I came across a lot of tips and strategies to being a good best man online.

Instead of just reading all the information, do you know what I did along the way? I wrote down every single piece of information and compiled enough information to make a new product. “Ideas for the Best Man” will be launched soon – all stemming from me thinking “How could I turn this into another product?” while doing something that took a bit of effort.

If you start asking yourself a few simple questions you will inevitably start building that profit empire instead of sticking to a money maker. “What else am I doing for my customers?” “How could I turn that in to another product?” Those are some questions you can ask yourself to turn your money maker into a profit empire.

If you don’t have a money maker yet, that’s OK, you will know a concept that will put you ahead of 95% of your competition. If you have a money maker, get out there and start figuring out how to turn it into a profit empire!

About the Author:
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