Is Your Search Engine Optimization Company The Right Choice
A very common question that we get at our Florida base, search engine optimization company….. how does someone go about picking the right search company or consultant to work with them?
Unfortunately, the bad news is the most people have no idea how to select the right company. First, there is a lot of jargon like links, anchor text, page rank, etc., etc. To further complicate, the claims of SEO companies are all over the map and some charge $20 per month while others charge $20,000 per month.
Since we understand this confusion, we will take a few moments below to really identify a few steps that you can take to find the right SEO consultant or company.
Look For A Track Record On Their Own Site(s)
We always scratch our head at why people would hire SEO companies that cannot demostrate a success with their own site. It is absolutely mandatory that you get them to show you what that have done with their own sites.
Have Them Explain In Detail What They Plan To Do
We always suggest interviewing a minimum of the 3 companies or consultants. Really have them explain what their campaign is going to do, what realistic timelines and costs are likely to be, and why the believe it will work for you. Many fly by night type companies will make you believe that SEO and Internet marking is a black art….. that is far from the truth. SEO is a step by step process that takes a lot of time, effort, and faith but it is not black magic. By the time you interview 3 candidates, we believe it will be clear who has a solid game plan and who is smoke and mirrors.
Look For 3 Key Components
Make your cash register sing…. that should be really the bottom line for any SEO company or consultant. A focus on anything else is questionable.
- Selecting Your Search Key Words — Job 1 of a search engine optimization company is to identify a list of key words that are truly beneficial to your business and then to begin get links pointed to your web site (from other sites) that pass along reputation for these keywords.
Goals: These Should Be Developed From Day 1
Ideally, you would spend $5 on search engine optimization and be ranked #1 for all your desired keywords…. an ideal dream but not realistic. Your search engine consultant should be able to sit down with you and help you grasp what is, and is not realistic.
If you follow these steps, you are likely to end up with a good choice for an SEO company or consultant. However, I will warn you, to accomplish these goals costs real money. If you find somebody that claims to do all of this for a small, we caution you to be very, very careful.
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