Is your Janitorial Service Green?
I guess it is a little laughable to see the flurry of activity that is inevitable in the growing Green economy. There are a number of companies who finally realize that this is going to impact their business and so they make the shift to Green more out of necessity than commitment to the cause. Of course, after they have shifted to a few Green elements, they want the credit for being a responsible Green citizen of the world. I get it….
Business will always respond to demand, and the Green economy is demanding more and more of the Eco-friendly products and services. This brings us to the subject of “Green Washing” where people and companies will give only token service to the cause while claiming to be a true follower. In overt and subtle ways, we must now be aware of those who are pretenders and those who participate in the Green practices now in demand.
As the Green economy grows, those in the janitorial business will also want to appeal to the Green business opportunities coming their way. We will find that the first stage is a simplication effort that provides enough justification for their claims to a Green service. This is done by purchasing a line of Green products that now adorn their janitorial carts. Oddly, this seems all that is required to be a Green janitorial service even though their workers may be clueless about Green practices.
The “Green Equalization” happens when each janitorial service has a line of Green products passed to their workers, and they suddenly boast that they are a Green Clean firm. Regardless of the shallowness of this claim, it should be apparent that you can’t get a Green service from a bottle.
Training and certification brings an independent third party into play that’ll certify that a firm has met a basic standard of conformity to good practices. Green Clean Institute does not sell products nor operate a janitorial service on the side. It is an educational and independent certifier of reputable Green services.
You can only imagine the impression of a potential customer evaluating bids and quotes noting that all claim to be Green, but only one is Green Clean Institute Certified. There’s a lot of pressure these days to decide to go with a validated Green service even the they might not be the lowest bidder. In a current survey, it was found that 84% of companies would choose a Green Clean certified firm over the competition. Yes, it is a marketing opportunity, but it is also a challenge of integrity to be truly Green.
We are in an age when janitorial services are not just the duty of sweeping floors and emptying the trash. The level of performance has raised, and your workers need to be part of the solution. There are over 1,00,000 janitorial workers in the United States, and this has big implication at every level of our business world. If we treat them as mop and bucket people, you’ll never have a Green service. Train and certify your workers to provide the ideal of Green cleaning in a world asking for just that!
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