How To Save On Advertising — Big Time
Are you serious about learning how to reduce your advertising costs?
Here are some great strategies to spend less and advertise more:
Don’t believe everything you see in print. Next time an ad rep shows you the rate sheet, keep in mind that these prices are usually flexible. The sales person usually has the power to go off the rate sheet if you’re ready to wheel and deal.
Often local media, such as independent newspapers and radio stations, will make a trade for advertising if you’ve something they want. Consider what you might have to trade. For example, many radio stations are looking for things they can give out over the air to their listeners.
One great way to save on newspaper advertising is to purchase a whole page or a half page and split it up with other business owners in the same area, or same profession, but a different part of town. Your cost per unit goes down. For example, if a fourth of a page sells for $300, the whole page might cost $1,000, which makes your cost $250.
Many large corporations have co-op programs for people who sell their products. This means if you show or mention their products in your ad, they will pay for part of it. For more information, ask the ad departments of the companies you’re considering doing this with.
Depending on you budget, you might want to take into account using a media buyer. They’re experts at buying advertising space and air time. They know how to get the ideal prices for you.
A great way to keep current customers and prospects coming back is to send them a regular email newsletter. Be sure to get their permission first. You can fill your newsletter with information about new products or improvements. You can also offer info on how to superior use products and even ask for customer questions and feedback.
The best advertising doesn’t cost anything. It’s called free publicity. If you’ve an interesting story to tell or something newsworthy, contact the media. They will ask you for a press release, so if you don’t have one, contact someone who does public relations about writing one for you.
If you use these tactics, you can save a lot of money. So give them a try and watch how much you save.
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