How To Optimize Your Site For Google
In any business the most important thing is traffic. In a bricks and mortar shop it is traffic through the door that brings the sales. Each person that walks through the door is a potential customer. It is no different on the internet. Your site is found because a search engine sent them through their search or you have drawn them through other advertising.
Seeing as how a lot of your business will come through the search engines you need to make sure that you are listed in the top 10 or 20; Basically the first two pages. Here are some of the things you must do:
Choose The Right Keywords
First you need to do a keyword search. This will tell you what terms people are using to search your niche. Now you need to choose your keywords. This is very important. In your research you will see how many searches are done for a particular word or phrase. You need to choose those that have a good number of searches but not too much competition.
Look for long tail keywords. Long tail keywords are keyword phrases of from 3 – 5 words. In your research you will need to look at how many searches are made on that phrase as you will need to have a reasonable amount of searches. You also need to note how much competition that phrase has. If there are too many trying for that phrase it will be better to choose another; One that you can get to the top 10.
Here’s how to optimize your site
One of the most important things you need to do in optimizing your sites pages is the title tag. This tag plays one of the most important roles in Google search results. This is what Google usually uses for each of its listings.
In setting up this tag, you need to use the keyword phrase that your research has helped you to choose. It is best to have this phrase come up early in your title tag. If you can use it twice in the tag, do so. You MUST use it at least once in this tag.
Another thing that is important is that you have a unique new tag for each page of your site optimized with your keyword phrase.
Using an XML Sitemap can be helpful. It does not directly impact on your search rankings but it will help Google more quickly see changes in your site.
Robots.txt is also very useful. This is the first file the Google Bot will look for. It will also help eliminate 404 error pages.
There are many more thing that can and should be done to optimize your site for the search engines. These few pointers will be helpful in getting your site listed in the top 10. We will deal with other things in a future article.
Links to your site is one of the things that Google looks for to decide how important your site is, and therefore its ranking....
Site Making Using GoogleBusinesses that want to sell something in the market need 2 things. The first is the product to be sold which has to be made then distributed to places like the grocery, the mall or the supermarket. The second is...
How to Get Google to Index your SiteImportant point: Resubmission would not help you speed up your listing if the site is already listed by Google. When you search \'Google submit\' you can find the page where sites are submitted. Expectedly, their page would be right on...
Online Video Marketing – How To Optimize Your Videos For SearchOnline video and video search is HOT! You have surely seen all the buzz on the internet about sites like youtube, blinkx, etc... With this, bloggers have been writing posts about how to shoot video, how to upload videos to...
Quickest Way To Write Great Google AdsYou want to write better ads for your AdWords campaigns, right? You want more people who see your ad to click on it and visit your website. This article is going to show you how to write better ads....