How to get your share of the Video Traffic Boom
As you read this article, over 100 million videos are being viewed on the web. Over 100 million surfers watch on the internet videos every day. The traffic generated by video marketing is big and it’s not something your marketing can do without.
Websites without video are slowly becoming a dying breed. No one can dispute the fact that marketing videos produce traffic and more sales. Video has become the rule rather than the exception and our on the internet success depends to a large extent on the marketing videos we produce and add to our sites.
The new Web 2.0 drives most world wide web traffic today and it’s exactly in this new environment that today’s world wide web marketers find themselves,
Video marketing is hugely effective at generating traffic, much more so than the traditional PPC methods, where rising click costs mean most campaigns need double digit CTR’s to stand any chance of being profitable.
Don’t get me wrong here. I still use PPC and will continue to drive traffic to my sites using PPC for the foreseeable future. The net is changing though and if we don’t want to go the way of T-Rex, we need to evolve our marketing strategies.
Making a marketing video isn’t an overly complex undertaking. The software applications required are mostly simple and reasonably priced, so much so, that a full suite of programs needn’t cost more than a few hundred dollars.
What can be complicated and leave us open to high-priced errors is the way we go about marketing our videos. One way is to produce a marketing video for our product or the affiliate product we promote and simply submit this to the various video hosting sites such as Revver, YouTube or Metaface to name just a few.
After we submit our videos to the hosting sites, we can then use the code the sites provide, to embed these videos in our own sites, without requiring any additional conversion. This is a easy process, but not one I would recommend the serious world wide web marketer uses.
The reason I don’t recommend this method is quite simple. If we take a piece of code from YouTube for example and embed this on our own website, the code also includes videos which have been submitted by other users.
As all video sites categorize the submitted videos, we could well be embedding videos from a competitor in our own website. Not always the best idea, as we end up giving free exposure and advertising to this competitor.
The safest and most efficient way to add our own videos to our own marketing websites, is to convert these to a flash format and add the resulting flash video to our site. To do this we need a reliable video converter.
Typically, videos tend to have big files sizes, so much so, that most of the video sites now limit the videos they accept to around 100 MB size and 10 minute length. This 100 MB size, gives a good indication of the amount of information we need to convert.
This video conversion takes time and for most of us, this our computer is fully occupied for this time, meaning we can’t do any of the other tasks our on the internet marketing requires.
As internet marketers we should learn the value of our time and how to use this resource more effectively. Video is an equally effective resource and if we have the ability to combine efficient use of both these resources, our marketing efforts will succeed.
I’ve seen too many of my fellow marketers invest big money in the latest and most complex video production software and then skimp when it came to the converter. The result ? Great looking videos that nobody ever saw simply because their conversion software wasn’t up to the task.
For the price difference between substandard converters at around $70 and real workhorses at less than $100, is it worth the frustration and lost time ? I think not.
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