How To Get More Sales Leads Using Google Adwords
Want more sales leads from potential customers who are searching on the internet for what you sell? Yes, then this article is going to get you started.
This article is an overview explaining how to generate sales leads on the web using Google Adwords.
If you find it valuable to get in front of your potential customers when they’re actively looking for what you sell then Google Adwords is one of the best ways to do this.
Here’s the most commonly accepted process for generating sales leads using Google Adwords:
You put a free giveaway on your website and require your visitors to register before gaining access for your free giveaway. When your visitors register you’re gaining a lead and they’re gaining your free valuable giveaway. It’s a win-win situation.
Once your free giveaway is on your website you open a Google Adwords account, write an ad that clearly promotes your free giveaway, select keywords related to your offer, then when your potential customers click on your ad you send them directly to your web page containing your free offer.
The Four Steps to Using Google Adwords to Generate Leads for Your Business.
1. Create Your Giveaway (Lead Generation Magnet). You need something of value to giveaway to your potential customers. Some of the best things you can giveaway are demos, trial versions of your product, white papers, and how-to-guides.
2. Create your landing page. Your landing page will contain a strong headline that clearly describes the main benefit(s) of your free giveaway. This is your opportunity to create desire for your free giveaway. Now place an overview paragraph below your headline desribing your offer in a bit more detail. Next put a few beneift driven bullet points that tell your visitor what he or she’s going to get by registering. The last thing on your page will be your registration form. When your visitors fill out this registration form they’ll be taken to your “thank you page” that contains your offer. Keep this page as simple as possible, remember you’re main goal is to get the registration.
3. Setup a Google AdWords account. Now that you’ve a Google AdWords account you’ll need to choose a few keywords and write an ad to promote your free giveaway. When writing your ad be sure to promote your giveaway the ideal that you can. You also want to make sure that you set the “destination” URL of your ad to be that of the landing page you created in step 2. Choose keywords related to your giveaway.
4. Take advantage of Conversion Tracking. Conversion tracking grants you to see how many leads your generating, and how much it’s costing you per lead on average. This information grants you to measure your Return On Investment (ROI). Google offers a free conversion tracking tool in your AdWords account. Place the small snippet of code that Google provides and insert it on your thank you page, the page that is displayed after someone registers on your thank you page.
What to do Next:
If you follow these 4 steps properly you’ll be well on your way to generating sales leads for your business using Google AdWords. After your campaign is up and running you should log into your AdWords account and measure how much your spending per click and per lead. Make sure that you’re not over spending on AdWords.
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