How To Drive Up Sales By Cutting Down Your Work
October 3, 2008
Would you waste your busy life filling up an extended membership form just so you can buy an electronic adaptor on the web? I know I wouldn’t. The person selling it is obviously lacking web copywriting skills.
I would press “back” and search an alternative webpage.
But how many times have you been forced to do just that when you buy anything? Plenty! And if you desire to secure an advatage over your competitor, make it uncomplicated for your browsers to navigate and buy your goods. Here are some copywriting tips you should learn by heart:
1. Make sure that your webpages are undemanding to come across. White backdrop and black words are what the general public arecomfortable with reading therefore do not become “creative” and use red letters with black background as an alternative.
2. Make certain your letters are easy to read. Mimic the usual, such as verdana and you’ll be fine.
3. Make sure your forms aren’t too lengthy, like the example I talked about above. Gather only information you have to have at that stage.
4. Categorize. There’s a reason why stoes display enormous signposts guiding consumers where to get a merchandise and why libraries have digital directories where you can locate the book you desire. The reason is majority of us suck (and too lazy) at looking for what we want! Cataloging your articles makes it a no-brainer for users to find them.
5. Don’t give browsers a reason to turn back and leave. Every so often I still see a “clear” button exactly beside the “submit” button at the conclusion of a long form. Why do any web designer do that is past my understanding. You don’t want to leave it there! It is awfully odd for a user to fill in the whole form with wrong information! It’s more probable for him to press the wrong button, gets annoyed and disappear.
So there, 5 simple web usability (a tiny element of web copywriting ) issue that you must always keep in mind when planning your next website… if you desire some sales that is.