How to Create an Avalanche of Customer Buys
You went into business to make a profit so I know you’ll read this article with great interest. I’m going to give you a sure fire way to get more customers to accept your proposals. The technique that I’ll disclose has been mastered by some of the best retail chains in this country.
A couple of weeks ago my wife insisted that we go to the furniture store. I did not comprehend her sense or urgency. Although we’d talked about getting a new sofa the one we’d was in decent shape. She explained to me that this was the last day of the massive 50% off sale. So off we went to the furniture store.
Why did this occur? This business has mastered a time tested technique for customer acquisition. They not only announce a salesomething that has value. They actually go a step further as they include a deadline where the offer ends. This tactic creates a sense of urgency in the prospect motivating them to purchase more product.
The most profitable businesses in this nation utilize this technique. Sometimes you don’t have to recreate the wheel. Simply customize this technique to fit your business. A long time ago grocery stores would send out coupons to prospective customers advertising their best deals. They learned that the coupons that had an expiration date on them consistently out preformed the regular coupons. Why did this consistently occur? People thought that they were going to lose out on a potential deal.
This is an extremely powerful emotion. When we feel as if we are about to lose something we fight hard to keep or obtain the item. You can create an instant demand for your product or services by limiting their availability. Make your prospective feel as if they’re losing out by not doing business with you.
If you’re not currently using this technique in some form in your business you are missing out. Give it a try. Send a special offer to your customer list with a 30% discount on one of your products if your prospects purchase in the next 3 days. Everyday send a remember about the fast approaching deadline alerting your customers that they need to take action. You’ll sell more product with this promotion than utilizing your normal method.
Someone my argue that because you are lowering the price your profit margins would decrease. Sometime you’ve got to give a little to get a lot. Remember many customers won’t only buy the promotional product but will also at some later point buy additional product and services from you. They’ll become what each business highly covetsrepeat customers.
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