help! my google adwords quality scores are poor
Like many web site owners using pay per click advertising, you may be experiencing an ominous trend in your Quality Scores from Adwords. Google might be marking your scores as “poor” and hitting you with an “Inactive for Search” message. A previously thriving PPC account is now disintegrating before your eyes.
The problems? They could be many. It could be that your ad copy is not relevant and engaging enough. It could be that your keywords are too broad. It could also be that your ad groups are too massive. Or, one of several other issues.
To turn your ad campaign into a winner, especially in the eyes of Google, you’ll need to make an extended effort. The changes and shifts you make might not be easy. You’ll need to log in the time and effort. But intelligent effort can make you into a top competitor and keep your PPC cost down at the same time.
The client accounts we see at our pay per click managment company nearly always have to be overhauled. Google Adwords has changed — those old account structures are no longer as effective as they once were and you need to adjust as well.
Examine your campaigns. Do you have just a few ad groups stuffed with lots of keywords? If so, you are more than likely missing your target with your ads. Think how you can be relevant with each and every keyword.
Your ad quality scores will go up if your ads are finely tuned. You want to develop your account, campaigns and ad groups with this in mind if you want to stay ahead of the curve with Google.
A second way to boost your Quality Scores might sound easy in theory, but our clients have often had trouble with the execution before they came to us. Do you continually test your ad copy? Are you running split tests daily on every keyword and constantly changing them to crank up your click through rates and conversions?
If you’re spending a substantial amount of funds on your PPC advertising, you need to maximize those dollars. The marketplace is increasingly sophisticated. More and more the competition is putting in extra effort and extra dollars to stay on top of Quality Scores, click through rates and conversions. And, it’s a continual effort.
It takes work, but a healthy pay per click campaign almost always has continual intelligent effort behind it. If you can’t afford to invest the time that is needed, hire a professional pay per click management company. If you can and you’ve got enough knowledge, don’t delay the work. Every day you put it off, you spend more money on keywords that are leaking funds from your account. So, roll up those sleeves and get to work!
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