Got 20 Minutes? How You Call Sell Books Online Fast
Too often book promotion goes at the end of our “to do” list because it all seems to take up so much time but book marketing services aren’t always necessary. Regardless of whether you’ve chosen to self publish or have been published by a traditional publisher, there are dozens of things you can do in less than twenty minutes. Added together, they will help round out your book marketing efforts to create a significant difference in selling your book.
[1] Did you know your autograph is desired? Go to the Autographed by Author web site at www.autographedbyauthor.com! You just sign up for $29.95 ($19.95 for each additional book) and then this web site will send their visitors to your own web site to purchase an autographed book directly from you. Autographed by Author has a great page rank in search engines so it will likely bring you additional customers. Many people don’t understand how to sell books on the web in very special ways. This is a great way to begin.
[2] Visit Amazon.com and make sure your book(s) have appropriate tags so you’re no longer asking, “How and where can I sell my books?” Remember, people often put their problem into search engines so rather than tagging a book just “marriage” and “relationships” tag it “marriage help” “try to avoid divorce.” Go to your book’s Amazon web page and scroll down to “Tags customers associate with this product” and then add your own tags. Be sure to brainstorm which keywords customers might use to find you. Pretty soon you’ll be a pro at how to sell books on Amazon.
[3] Do a reverse “pen stealing.” Always carry a stash of pens in your purse, briefcase and automobile with your books information and web site. When you go into stores, pull one your own pen to sign the credit card slip and then casually leave it behind. Join a book marketing network to help you think of more out-of-the-box book marketing ideas.
[4] Sign up for Google Alerts at www.google.com/alerts on any topics you should be kept up to date on. Particularly, be sure to take note of sites that are blogging about your topic and then go and comment on their postings, while introducing yourself. If you write articles on the subject they post on, let them know where they can get your articles and that they are welcome to reprint them. This is a great way to sell books online.
[5] Do you’ve an excellent quote in your book that people are going to highlight? Let’s hope you have at least a few nuggets! Submit your quotes to quotation databases. Just Google “submit quote” or “submit quotation.” You can also submit on at About.com’s web site at http://quotations.about.com/library/bl/blform-Quote-Suggest.htm
[6] Occasionally go to the National Public Radio’s web site to find out what books they’re speaking about. You can also get more information about syndicated book related radio shows. Go to http://www.npr.org/programs/ to listen to NPR shows and find their daily listing of books that have been featured on NPR at http://www.npr.org/books/index.html. Lastly, visit http://news.bookweb.org/mediaguide/673.html to see a listing of authors that have future events scheduled on NPR. And while you’re at the web site, take a few minutes to research what NPR says about how to pitch their show at http://www.npr.org/about/pitch .
[7] Give your readers a call! It’s simple and less pricey then sending a postcard to blast out a voice broadcast to people for just $.12 per call. One company, VoiceShot Outbound http://www.voiceshot.com offers 200 complimentary delivered calls. This is a one-of-a-kind and fun personal way to relate with people on your mailing list. When was the last time you received a phone call from your favorite author? I haven’t yet, but it would sure get my attention!
When book marketing ideas come to you that you don’t have time to pursue, write down your idea or bookmark the web site, and consider organizing the ideas by the approximate amount of time it may take to accomplish the talk. Then, when you have just a few minutes of free time start working through your list and soon your promotional efforts will sell your books!
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