Effective Real Estate Logos
All successful real estate companies have great, eye-catching real estate logos. Both online and offline it is the first thing you see that represents it’s company and it has been proven time and time again how important first impressions are. This article reveals the results of a survey on the effectiveness of the top real estate logos.
Remax logo
The Re/Max company, a leading realty franchise, has a few logos. They all bear the re/max red and blue name with the same bold font. Most people think that Remax has the most catchy logo because it is simple, effective and to the point.
Anyone seeing their logo should have no doubts as to the company name or what its business is. The red, white, and blue colors inspire a sense of trust and patriotism between the customer and Re/max such that people feel they can trust that particular company with all of their real estate needs.
ERA logo
ERA is a leading residential franchise brokerage network. The ERA logo is also red, blue and white in color giving the feel of patriotism. The top part of the logo is a red house with the blue ERA writing underneath making it simple to see what business ERA is in… Which pretty much makes it a complete knock-off of the Re/Max logo.
Century 21 logo
With the thin, house-shaped icon wrapping it’s borders, the ‘sold’ sign in the foreground, and a strong use of different colors, the Century 21 logo is very bold and different from the pack. Although it is decades old, there have been many subtle changes over the years, most notably with the color set. Being the most publicized of all real estate logos over the years, Century 21 should be very happy with this logo and refrain from chainging it any further!
The Coldwell Banker logo
Coldwell Banker’s realty logo is made up of a very strong, dark-blue block with highly-contrasted white writing. Many survey respondents said that when they scan through a page of written text, such as a phone book, the dense block of the Coldwell Banker logo caught their attention every time. Other realty logos weren’t as dense, so looking at them side-by-side gives Coldwell Banker’s logo a real advantage. Also, it possesses a subtle effect both in print and on a sign because this single-color logo could appear to have 3 different colors in it when you look closely at the lettering… It is a slight but subliminal effect that more than likely works in their favor.
Imperium Realty logo
Imperium Realty Inc. also has a catchy logo with the Lion’s head. Most people think that the logo looks really interesting because of the 2 different colors (gray and red), which will stand out from all the blue-based logos of other realty companies. They also feel that text doesn’t look half bad either. But the lion graphic is by far the big standout of the group.
Weichert Realtor logo
The Weichert Realtor logo is very catchy for people who respond to the color yellow. Weichert is the new name of the Beazley offices in some areas so some people are already familiar with the name.
A very bright yellow road sign with a plain, black, simple font… Some people surveyed said that these signs are “hideous” and others said that they are simply too bright. Sometimes annoying your prospects into buying does work, but typically not for a branding campaign, and definitely not when you need to build trust with your client.
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