Adwords Management – Tips On Keyword Selection
You’ll capture the attention of your customer when you enter the conversation already taking place inside her head. With Google, you do this, and get more clicks as a result, by using your keywords skillfully in your ad. Bid on more keywords and you can capture the attention of more people – this is one of the most important rules of Adwords management.
The thing that helps you give your clients satisfaction is showing them that you know what they are thinking. Showing them that you know just what kind of day they’d this day. That is just what it is to join the conversation that’s going on inside your client’s head. When you seamlessly enter and communicate using the same words he uses and about the same topics that are important to him, that’s when he’ll listen to you.
The keywords people use come from those conversations in their minds that they’re having. If your ad repeats to them the things that they are thinking, then you will spark their interests. By having keywords in the headline and in the body and the URL of your ad, you’re using good strong advertising strategies.
The more places in your ad that you have keywords showing up, the superior your chances of getting the clicks. That means the headline. That might mean the body of the ad. That even means the display URL. If someone types in “German” or “Learn German,” notice how many times they’ll see their keyword in this ad:
Want to Learn German?
5 Crucial Principles You Must Know To Master German, and Fast
www.MasterGermanFaster.com
If managing AdWords effectively means addressing, in a direct way, and with exactness what they are searching for and reflecting that back to them, how can you find out what they’re searching for? Where can you find lists of the good and lucrative keywords?
The quickest place to begin is with Overture’s Keyword Selector Tool, available for free at http://inventory.overture.com. It gives you an immediate sense of how valuable each of your keywords will be relative to the others.
458,579 learn german
103,157 german shepherd
85,210 german
22,970 german dictionary
16,990 german english dictionary
16,294 german translation
15,992 german shepherd dog
14,409 german translator
13,037 german shepherd puppy
11,646 english german dictionary
10,187 german to english
9,810 german to english translation
9,800 german short hair pointer
One look at this list and it’s obvious where the traffic and money will be. It’s also obvious that you’ve got keywords here that don’t belong.
Without it costing you a penny you now have a clear list of the negative keywords for your list. Negative keywords are keywords you specify that you don’t want you ad to show on when people use them in a search. You put them into your keyword list with a negative in front. Like this:
-dog
-puppy
-shepherd
-pointer
-dictionary
-translator
-translation
-hair
-etc.
Your ads won’t show anytime people include these words in their search.
So how much will these keywords actually cost to bid on? To get your answer, head over to the Yahoo Resource Center, which you can find at www.overture.com, and click to see the “Bids Tool.” When you enter “learn German” in the pop-up search box, Overture gives you a list of the prices advertisers are paying to promote their products on Yahoo sites. They begin at $0.47 and bottom out at $0.05.
Of course, this is Overture, not Google. At the time of this writing, positions on Yahoo’s search pages are determined by bids and bids only, whereas on Google you get preferential treatment for having an especially good click-through rate, and the competition, and the nature of the traffic, are different.
Not a problem. The bids Tool is a swift gauge of how good a job advertisers are able to do on making money from their Yahoo clicks. In this case, nobody is willing to pay more than $0.47 per click. That tells you something already. When you compare “learn German,” which maxes out at $.47, to “home mortgage,” where Overture bids top off at over $4, you’ve got a sense now of how lucrative the learn – German market is, or isn’t, going to be for you.
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