10 Reasons Why People Don’t Purchase From You
1. You don’t make people feel safe when they order. Remind people that they are ordering through a secure server. Tell them you won’t sell their e-mail address and all their information will be kept confidential.
2. You don’t make your ad copy attractive. Your ad lists features instead of benefits. The headline does not attract at your target audience. You don’t list any testimonials or guarantees included in your ad.
3. You don’t remind people to come back and visit. People usually don’t buy the first time they visit. The more times they visit your site, the greater the chance they’ll purchase. The most effective way is to give them a free subscription to your e-zine.
4. You don’t let people know anything about your business. They’ll feel more comfortable if they know who they are buying from. Publish a section called “About Us” on your web site. Include your business history, profile of employees, contact information etc.
5. You don’t give people as many ordering options as possible. Accept credit cards, checks, money orders, and other forms of electronic payments. Take orders by phone, e-mail, web site, fax, mail, etc.c
6. You don’t make your web site look professional. You want to have your own domain name. Your web site should be easy to navigate through. The graphics should be related to the theme of your web site.
7. You don’t let people read your ad before they get your freebie. When you use free stuff to lure people to your web site include it below your ad copy or on another web page. If you list the freebie above your ad they may never look to see what you’re selling.
8. You don’t attract the target audience that would purchase your product or service. A simple way to do this is to survey your existing customers to see what attracted them to buy. This information will help you improve your target marketing and advertising.
9. You don’t test and improve your ad copy. There are several people who write an ad copy and never change it. You’ve to continually test and improve your ad copy to get the highest possible response rate.
10. You don’t give people any urgency to purchase now. Many people are interested in your product but they put off buying it till later and eventually forget about it. Entice them to buy now with a freebie or discount and include a deadline date when the offer ends.
1. You don\'t offer free original content. It\'s important to give your visitors information they can\'t find any- where else. If you\'re the only source for a certain type of information, people will flock to your web site....
10 Reasons Why People Won’t Buy A Second Product From You1. You didn\'t follow up after the first sale. After the sale you could have introduced your other product on the thank e-mail....
create e-books for people who actually want to purchase themI recently bought a book that I am excited to talk about. When I glanced at the title in the ad, I thought the title was lame....
20 Possible Reasons Why Your Business Is Failing1. You don\'t offer free original content....
10 Cool Ways To Attract People To Your Web Site1. Give people a free subscription to your e-zine. Almost everyone is publishing a e-zine nowadays so it\'s important to give something extra with the free subscription. You could offer a free gift or advertising when people subscribe....