Public Speaking: The Secret Goldmine
The two main tasks in sales are: to get the sale and then to increase your amount of sales. Books, audios, and videos are all techniques we use to sell people our message. We are all salesmen, whether we realize it or not. We are able to help others as we provide knowledge and education through our product resources and in turn open the goldmine that can bring us even more wealth.
It’s exciting to talk about this secret goldmine especially since there are several ways that it can help everyone’s professional speaking career – not just money. While often underused and overlooked this goldmine is an opportunity for wealth creation. This secret can provide a firm foundation for your public speaking success. And this secret goldmine is the hot list – the group of people who will buy from you over and over again.
Compiling a list of contact information from people who have attended conferences which you’ve spoken at or have purchased your products is the first step to forming your hot list. Have the people who have attended your seminars fill out a slip of paper with their name, address, phone number and email address. Use the receipt as a means of capturing the contact information of those who have purchased your training material or books. Another way to obtain your audience’s contact information is by offering a free newsletter or bonus report.
Be sure to market your products and services to your hot list. The most often occurrence in a person’s speaking career is they market their materials only at the conference. This gives you only one chance to make a sale. You therefore have to rely on the fact that you gave out your web address and hope for the best, that your customer will make it over to your website for future sales. Instead, send out flyers or informational and inspirational newsletters to keep your materials fresh in the customer’s mind and then watch your sales increase.
Giving yourself an opportunity to build a relationship with your client is one other aspect of building a hot list. Predict the need to have a relationship with your client – today’s marketing trends show consumers like to purchase products they feel they can connect with. For any third party promotions you might need these consumers are loyal brand users and prove to be very helpful.
When you build this group of people you build your own professional speaking niche. This group of people is like having your own fishing pond. You will always have this hot list of people who are interesting in what you have to offer. Whenever you have new products to market, this group will be there to help support the sales. Should you have a calendar of engagements you’re speaking at, this hot list will be curious where you’ll be going. It doesn’t matter how long you’ve been in the public speaking business, take the time to invest in building the hot list.
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